Tiptoe through the tulips and stop and smell the corn dogs on your way to fun, food and entertainment as the 2023 LA County Fair celebrates flower power with Spring Into Fair: Where Fun Blooms, May 5-29! Celebrate the Fair’s second year with its new May schedule with a refreshing theme that welcomes everything spring…
Fairplex Names New CEO
As a 7-year-old, Walter Marquez strode into the gates of the LA County Fair, hand-in-hand with his grandfather and cousins, as was their tradition, ready to take a spin on the tallest ride and pet the fluffiest sheep. To a child, the Fair looked expansive – lots of rides to conquer, tons of food to…
Event Industry News: Upland Lemon Festival Re-cap
Upland Lemon Festival 2014: Downtown Upland came alive this weekend for the 18th annual Upland Lemon Festival. Despite the downpour on Friday, Upland residents of all ages came out to support local businesses, watch pie eating contests andLemon Idol, and enjoyed shopping, carnival rides, games and food. In addition to the usual festival fanfare, Upland…
Event Industry News: Coachella, Twitter changes and the Amazon smartphone
Coachella thanks their fans for coming to weekend 1 of their festival. Coachella Weekend 1: A staple of the entertainment industry and a true salute to the Southern California lifestyle, Coachella has long been the envied mecca of music lovers everywhere. The first weekend of Coachella welcomed a wave of A-list performers including Outkast, Lorde,…
Event Industry News: Grand National Roadster Show, Super Bowl Munchies and Galaxy Glass
A very quick look at the Grand National Roadster Show Grand National Roadster Show: Hundreds of cars and thousands of people visited Fairplex this weekend for the 65th Grand National Roadster Show. A number of hot rods, customs, motorcycles and other vehicles were displayed in our expo halls while sponsors and food and retail vendors…
Event Industry News: Golden Globes, CES, social media trends
The new year is always an exciting one for the event industry. New technology, design trends, food and beverage items and more make the start of a new year an adventure in the making. This week’s event industry news post is just a preview of what is to come in 2014
Event Industry News: Instagram Direct, Chanel, Super Bowl parties and Santa stalking
Social media: The social media world was b u s y this weekend. Instagram debuted their newest feature, Instagram Direct. IG Direct is a hybrid combining the privacy of Snapchat and the filters, comments and longevity of Instagram. It’s a simple way to capture and share moments of your life with the people who matter most in…
Event Industry News: Walking in a Winter Wonderlab
Google’s Winter Wonderlab Google creates Winter Wonderlabs: Leave it to Google to create a high-tech holiday marketing experience. Why go to the Apple store to shop when Google has “stores” that involves virtual snowfall and igloos. Google has selected malls across the nation for their seasonal Winter Wonderlabs. Shoppers can browse the latest Google/Windows products,…
Event Industry News: Inaugural Bizbash Event Style and YouTube Music Awards, and Google’s virtual field trips
BizBash Event Style Awards: BizBash held their first annual National Event Style Awards, celebrating the most creative and beautiful examples of event theme and decor. Winners were announced at the BizBash IdeaFest last Wednesday in New York. There were winners for every category under the event industry sun, like Best Conference (a gorgeous display from…
Event Industry News: Content marketing for events, Twitter updates and Apple announcements
PulsePoint.com Content marketing for events: Content marketing is more than just a buzz term. It’s an effective way to engage your audience and a great way to tell your brand’s story. Content marketing’s primary purpose is to build brand loyalty and recognition. Event planners can utilize content marketing strategies to create excitement before, during and…
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