MonthOctober 2012

Would You Bizzabo?

October 31, 2012

Events 101: It’s all about the guests. You want to communicate information effectively and get the conversation going. For the business events industry, Bizzabo* (2011), does just that. For business event planners, the Bizzabo app allows you to integrate event schedules and important info (updates, discounts, opportunities etc) of your event with minimum effort. Each…

Facebook Marketing: Dead or Alive?

October 30, 2012

It’s not like Facebook is deemed stabbed to death in the event industry but is it the best option for sharing content? Communicating to your audience/public via social media is key to getting your message out there. The question lies in which platform is the most effective. Eventbrite released an infographic showing the effectiveness of…

Urban Farming

October 23, 2012

Sheraton Fairplex is home to McKinley’s Grille, a restaurant specializing in “farm-fresh cuisine” grown at our on-site urban farm. Berries, apples, grapes, herbs, leafy greens, peppers, broccoli, squash and a number of other fruit, vegetables and herbs are grown throughout the year. Fairplex isn’t the only event center moving towards the locally grown as a…

Top Social Media and Content Marketing Blogs To Follow

October 17, 2012

Social media. It’s no longer a buzz word but a daily part of our lives, no longer a novelty but a standard means of communication. The event industry, like many other businesses, has changed with the rise of social media. Not only social media, but iPhones and other smart phones have opened up new opportunities…

Fifty Shades of Running

October 10, 2012

Grey isn’t the only color trending this year. In fact, it’s only one of many and they are all coming to Fairplex, thanks to the Color Vibe 5k. Back in the day people used to run 5ks, 10ks, half marathons and full marathons in typical style, with sweat dripping from their foreheads, the endorphins and…