Events 101: It’s all about the guests.
You want to communicate information effectively and get the conversation going. For the business events industry, Bizzabo* (2011), does just that.
For business event planners, the Bizzabo app allows you to integrate event schedules and important info (updates, discounts, opportunities etc) of your event with minimum effort.
Each guest is connected when they sync their LinkedIn profiles with the app. Attendees can scroll their screen to find the people they want to meet. There’s a messaging feature for direct communication.
The beauty of this app is it does all the work for you. As a business event planner, you only need to upload the logistics and update information as it changes and guests will be informed. The guests themselves can initiate their own networking via the app.
The challenge is to let all attendees know about the app initially. Furthermore, if guests do not have a smart phone (although it’s becoming a rarity) they are at a disadvantage.
At the end of the day, it’s still about the people. So, would you or wouldn’t you Bizzabo? Let us know in the comments section.
*You can read reviews of the app here.