The holiday season is officially in motion with the celebration of Thanksgiving ending and Christmas music playing on the radio. While some may be looking forward to a couple weeks off work the event industry is busier than ever, from corporate parties to New Year’s Eve celebrations.
Regarding the holidays: According to an article from BizBash, holiday corporate parties are on the rise again, thanks to a more stable economy. However, over-the-top events are going out of style as many businesses focus on community and charity rather than topping the flashiest event.
Social Media: Use of social media in the event industry has nearly doubled within a two-year time frame according to a recent world-wide survey by the Site International Foundation. BizBash just wrote about Moment Studio, a “newsroom” used to create Facebook posts that go viral based on real-time online happenings. Pepsi is one of the first companies to jump on this train.
Keeping it local: Earlier this year Sprinkles Cupcake made headlines with their bright pink ATM machine at their Beverly Hills location. Following in the “order-to-go” trend is Beverly Hills Caviar, offering their dishes in vending machines. A couple weeks ago we touched on the extravagant premiere parties and preparations made for the Breaking Dawn screenings… here’s what happened.