Three Helpful Tips for Booking Entertainment

November 13, 2012

Every year guests look forward to the concerts and live performances at the L.A. County Fair. There is a lot that goes into choosing the entertainment. The selection process includes themes of the Fair, uniqueness of act, pricing, availability, and logistics.  Most stages and attraction areas are themed or take a specific direction so the…

How Hurricane Sandy is Affecting the East Coast Event Industry

November 1, 2012

BizBash is currently operating a live blog with updates on how Sandy is impacting the events industry on the East Coast as well as the general state of things in New York and New Jersey. All entries have been an excellent source of insight into both immediate (working with vendors, changing venues, monetary loss) and…

Would You Bizzabo?

October 31, 2012

Events 101: It’s all about the guests. You want to communicate information effectively and get the conversation going. For the business events industry, Bizzabo* (2011), does just that. For business event planners, the Bizzabo app allows you to integrate event schedules and important info (updates, discounts, opportunities etc) of your event with minimum effort. Each…

Facebook Marketing: Dead or Alive?

October 30, 2012

It’s not like Facebook is deemed stabbed to death in the event industry but is it the best option for sharing content? Communicating to your audience/public via social media is key to getting your message out there. The question lies in which platform is the most effective. Eventbrite released an infographic showing the effectiveness of…

Urban Farming

October 23, 2012

Sheraton Fairplex is home to McKinley’s Grille, a restaurant specializing in “farm-fresh cuisine” grown at our on-site urban farm. Berries, apples, grapes, herbs, leafy greens, peppers, broccoli, squash and a number of other fruit, vegetables and herbs are grown throughout the year. Fairplex isn’t the only event center moving towards the locally grown as a…

Top Social Media and Content Marketing Blogs To Follow

October 17, 2012

Social media. It’s no longer a buzz word but a daily part of our lives, no longer a novelty but a standard means of communication. The event industry, like many other businesses, has changed with the rise of social media. Not only social media, but iPhones and other smart phones have opened up new opportunities…