Event Industry News: Venues need variety, Apple builds a spaceship and Russia creates Sputnik

Sheraton Fairplex Conference Center

Variety is the spice of venue life: Venues are focusing on more than just size and practicality. They are also honing their visually unique qualities. BizBash released an article commenting on how conference planners are looking for ways to break out of the mundane in venue choice. Rather than hosting business meetings in a large but boring conference room, they are looking for venues that bring novelty: an outdoor plaza, a theater, an expansive garden.

The Sheraton Fairplex Conference Center, for example, is situated on 487-acres of variety that include an urban farm, art gallery, numerous expo halls and gardens.Our property plays to many events including food truck festivals, extreme sports competitions and expos and of course, the L.A. County Fair. Variety is one of our strongest assets and we have seen conference planners and vendors respond to that.

Conference planners provide content. It’s up to the venue to anticipate client needs and create the right atmosphere for current and future events.

Apple spaceship: Apple recently released its first 3D model of its proposed new headquarters in Cupertino, CA. The model resembles a spaceship with its futuristic, circular design. Features include underground parking and a solar-paneled roof on the 175-acre property. The plan will be approved (or denied) by a final vote from the Cupertino City Council this Tuesday, according to an exclusive story by the San Jose Mercury News.

Technology: Russian telecom service Rostelecom is developing a new search engine: Sputnik. The state-controlled company has built an engine that is supposed to rival the likes of Google. The current search engine giant, Yandex, would be a stiff competitor for Sputnik but with the death of its co-founder, the company’s future is unknown. Yandex currently generates 62% of search traffic but with Sputnik launching in early 2014, that number may change.

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