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Event Industry News: Content marketing for events, Twitter updates and Apple announcements

October 21, 2013

PulsePoint.com Content marketing for events: Content marketing is more than just a buzz term. It’s an effective way to engage your audience and a great way to tell your brand’s story. Content marketing’s primary purpose is to build brand loyalty and recognition. Event planners can utilize content marketing strategies to create excitement before, during and…

L.A. Weekender: Brews, boos and a pumpkin festival

October 18, 2013

Photo courtesy of Arvind Balaraman from www.freedigitalphotos.net Oktoberfest/Dodger game: We can’t speak for everyone, but when the clock hits 6 p.m. on Friday our first instincts are to find beer, food and fun in that order. Oktoberfest is the answer to our prayers (and it’s only a few steps away from the office!) We spent the…

FOOD ALERT: Move over Kit Kats, there’s a new candy in town

October 15, 2013

Halloween is right around the corner and grocery stores have already lined their shelves with an abundance of candy. Just in time for this sugar-loaded holiday, Hershey announced plans to launch a new candy brand for this first time in 30 years. Candy favorites like Hershey’s Kisses, Reese’s Peanut Butter Cups, Kit Kats and Almond…

Oktoberfest Giveaway Round 2

October 14, 2013

www.oktoberfestatfairplex.com We spent most of our weekend at Oktoberfest and had a blast. We danced the Chicken Dance, watched competitions of all kinds and celebrated in true German fashion. We had so much fun we decided it was time to share some more Fairplex love. It’s time for: Oktoberfest Giveaway Round 2 Just like last…

Event Industry News: Venues need variety, Apple builds a spaceship and Russia creates Sputnik

October 14, 2013

Sheraton Fairplex Conference Center Variety is the spice of venue life: Venues are focusing on more than just size and practicality. They are also honing their visually unique qualities. BizBash released an article commenting on how conference planners are looking for ways to break out of the mundane in venue choice. Rather than hosting business…

Oktoberfest Giveaway Winner!

October 9, 2013

Congratulations to Carol for winning our Oktoberfest Opening Weekend giveaway! Carol will receive 2 Oktoberfest admission tickets, $20 in food bucks, 2 sixteen oz. beer coupons and an Oktoberfest hat. Thank you to everyone who participated! We will be hosting another Oktoberfest giveaway in the upcoming weeks so check back often. Prost! (P.S. Carol said…