Photo taken from foodtechconnect.com Big data. One of the biggest buzz words in marketing and one of the most effective ways to analyze consumer and commercial behavior. The question in today’s business world isn’t whether we can gather a large amount of information, but how we present it and what we do with it afterward.…
Event Industry News: The Oscars, a circus and the XBox 720
The Oscars: Last night the most influential, prestigious awards ceremony in the film industry left itself open to a flurry of mixed reactions. A number of reviews have described this year’s ceremony as tasteless, boring and way too long. Others enjoyed the musical talent and Seth MacFarlane’s hosting skills. “Argo” won Best Picture, Jennifer Lawrence…
Happy National Margarita Day!
In light of National Margarita Day, we thought we would close this week by featuring some fun margarita recipes. Whether planning to entertain guests for a dinner party this weekend, or simply kicking back by yourself for the day, here are several ways to get your fiesta on and start the weekend right. TGIF, after…
4 Wedding Trends for 2013 (Weddings Part 3)
At long last we have reached the end of our Weddings series. Parts 1 and 2 focused on building a working relationship with your client and creating a unique experience for them. Part 3 will conclude our series with a look into wedding trends for the upcoming season. What’s out: The past few years have…
Event Industry News: Oscars preparations, Staples Center goes vegetarian and Twitter ups the ante
Social media: Beginning on Wednesday, your tweets will have a price sticker on them. Twitter will decide the value of each tweet with a rating system similar to the “Top Tweet” category already on the site. Criteria will likely include number of followers, favorites, and retweets of any given tweet. The Oscars: Next Sunday brings…
Where to wine & dine for Valentines Day (Los Angeles)
Photo taken from SheKnows.com So, Valentines Day: Are you the romantic sap who loves all things chocolate, Hallmark cards and roses? Or are you the cynic who turns up his/her nose at the commercialism of the holiday and prefer to live under a rock until February 14th is finished? Or maybe you’re just a panic-stricken…
Event Industry News: The Grammys — rain, LED dresses and talent, event tech and bar trends
The Grammys: Last night the ever-diverse Staples Center transformed from the Lakers’ home arena into the 55th Grammy Awards ceremony. The focus was equal parts awards, talent and technology. From Taylor Swift’s circus-themed opener (“We Are Never Ever, Ever Getting Back Together”) to Best New Artist fun.’s phenomenal performance of “Carry On” (it rained on…
5 Ways to Keep a Bridezilla Happy (Weddings Part 2)
When it comes to weddings let’s be honest: It’s all about the bride. And her mom. Whether you’re a hotel, a restaurant, a museum or a country club, your willingness to accommodate, communicate and facilitate a wedding is crucial in building business AND in keeping your customer calm. Here are five tips for keeping even…
A different kind of love story (Weddings Part 1)
On the surface the wedding industry seems to be all lace and frills and romance and thrills. At its core, this industry is like any other: it’s a business. It’s about acquiring clients, making them happy and building a strong reputation based on previous work. And yet, the interaction between a wedding planner and…
“They’re ba-ack!”
Yep. Food Truck Thursdays are back and life is good. Start your weekend a little early and bring your family and friends down to Fairplex (aka foodie heaven) for some good eats. Free parking and free admission. All you have to purchase is your dinner. A variety of Southern California’s most popular food trucks are…
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