Photo taken from International Business Times Let them eat cake: Creative promotions reached a new level in England. UK confectioners transformed a London home into a cake hotel, featuring eight rooms filled with edible art. The one-day only event promoted Tate & Lyle Sugars’ Taste Experience range of cane sugars. 2,000 hours of baking, 900…
Event Industry News: Facebook gets a facelift, SXSW, pop-up virtual stores
Photo taken from Mashable SXSW: The annual South by Southwest (SXSW) conference and festival kicked off on Friday and continues to go strong this week (March 8-17). SXSW focuses on creative and professional growth, offering the unique convergence of original music, films and emerging technologies. A new addition to the conference? Pop-up hotels made from…
Event Industry News: The Oscars, a circus and the XBox 720
The Oscars: Last night the most influential, prestigious awards ceremony in the film industry left itself open to a flurry of mixed reactions. A number of reviews have described this year’s ceremony as tasteless, boring and way too long. Others enjoyed the musical talent and Seth MacFarlane’s hosting skills. “Argo” won Best Picture, Jennifer Lawrence…
Event Industry News: Super Bowl Sunday, SAG awards, Twitter videos get racy
This week the event industry is popping on both sides of the U.S. Between Super Bowl Sunday weekend and awards season in La La Land there will be plenty of parties, after parties and ceremonies to keep the event industry pros going at full speed. Super Bowl Sunday: It’s game day for more than just…
Event Industry News: The Golden Globes, the parties that followed, Facebook reveals new element, CES recap
Event Season: Sunday marked the official start of the event season in Los Angeles with the Golden Globes. Tina Fey and Amy Pohler made for brilliant hosts, Jodie Foster’s speech is fast becoming infamous and Argo took a lot of awards. So did Les Miserables. Next up are the Grammys and the Oscars. P.S.: In…
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