Event Industry News: Facebook gets a facelift, SXSW, pop-up virtual stores

March 11, 2013

Photo taken from Mashable

The annual South by Southwest (SXSW) conference and festival kicked off on Friday and continues to go strong this week (March 8-17). SXSW focuses on creative and professional growth, offering the unique convergence of original music, films and emerging technologies. A new addition to the conference? Pop-up hotels made from shipping containers. Mashable created an infographic re-capping yesterday’s most buzzed about SXSW happenings.

Event Tech Trends: Cvent wrote a blog post listing emerging trends in the event marketing industry. Hot strategies include pop-up virtual stores and marketing towards a specific audience via the pre-roll (those short videos you have to watch prior to a popular YouTube video).

Social Media: Facebook is getting a facelift. On Friday the company revealed its plans to redesign its News Feed ( the homepage we scroll through on a daily basis) to be more image and video-based. Creator Mark Zuckerberg has dubbed the updated feed as the basis for the “best personalized newspaper.” Additional information is available here.

Webinar planners beware: WebEx and  GoToMeetings’ online hosted web meeting services simultaneously crashed and didn’t restart for over two hours on Friday morning. Neither company has released a statement addressing the problem.

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