PulsePoint.com Content marketing for events: Content marketing is more than just a buzz term. It’s an effective way to engage your audience and a great way to tell your brand’s story. Content marketing’s primary purpose is to build brand loyalty and recognition. Event planners can utilize content marketing strategies to create excitement before, during and…
L.A. Weekender: Brews, boos and a pumpkin festival
October 18, 2013
Photo courtesy of Arvind Balaraman from www.freedigitalphotos.net Oktoberfest/Dodger game: We can’t speak for everyone, but when the clock hits 6 p.m. on Friday our first instincts are to find beer, food and fun in that order. Oktoberfest is the answer to our prayers (and it’s only a few steps away from the office!) We spent the…
WINNER: Oktoberfest Round 2 Giveaway
October 17, 2013
We have a winner for this week’s giveaway! Congratulations to Candice Dominguez for winning Round 2! Candice will receive 2 Oktoberfest admission tickets, 2 sixteen oz. beer coupons, 2 meal passes and one Oktoberfest hat. She wants to go to Oktoberfest to spend time with her family and friends and do a little polka dancing…
FOOD ALERT: Move over Kit Kats, there’s a new candy in town
October 15, 2013
Halloween is right around the corner and grocery stores have already lined their shelves with an abundance of candy. Just in time for this sugar-loaded holiday, Hershey announced plans to launch a new candy brand for this first time in 30 years. Candy favorites like Hershey’s Kisses, Reese’s Peanut Butter Cups, Kit Kats and Almond…
Oktoberfest Giveaway Round 2
October 14, 2013
www.oktoberfestatfairplex.com We spent most of our weekend at Oktoberfest and had a blast. We danced the Chicken Dance, watched competitions of all kinds and celebrated in true German fashion. We had so much fun we decided it was time to share some more Fairplex love. It’s time for: Oktoberfest Giveaway Round 2 Just like last…
What a weekend…
October 14, 2013
Things were pretty busy at Fairplex this weekend. It was the opening of our month-long events Oktoberfest and Rob Zombie’s Great American Nightmare and we hosted the AMA Flat Track finals on Saturday night. Oktoberfest was a blur of cheers, beers, food and the Chicken Dance. The Festhalle was a hive of competitions, dancing and…
Event Industry News: Venues need variety, Apple builds a spaceship and Russia creates Sputnik
October 14, 2013
Sheraton Fairplex Conference Center Variety is the spice of venue life: Venues are focusing on more than just size and practicality. They are also honing their visually unique qualities. BizBash released an article commenting on how conference planners are looking for ways to break out of the mundane in venue choice. Rather than hosting business…
From books to brews
October 11, 2013
Fairplex is the master of transformation. Sure the Staples Center might be able to switch from an ice rink to a basketball court on the fly, but have you ever seen our moves? In 10 days we have transformed the Latin themed Plaza de las Americas into a Bavarian wonderland and the Living Library of…
Oktoberfest Giveaway Winner!
October 9, 2013
Congratulations to Carol for winning our Oktoberfest Opening Weekend giveaway! Carol will receive 2 Oktoberfest admission tickets, $20 in food bucks, 2 sixteen oz. beer coupons and an Oktoberfest hat. Thank you to everyone who participated! We will be hosting another Oktoberfest giveaway in the upcoming weeks so check back often. Prost! (P.S. Carol said…
Oktoberfest Giveaway
October 7, 2013
Fairplex is an extremely diverse campus that transforms from a full-blown Fair to an off-road expo to a blacklight obstacle course… and that was just one weekend. Our next major event is Oktoberfest, opening this Thursday, Oct. 10th and running every Thurs-Sun until Oct. 27th. Oktoberfest 2012 What was once the building that housed the…
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