2013 Event Trends Part 1

January 3, 2013

You never know what is going to be the next big thing. Who would have thought Gangnam Style would go viral so quickly? Had anyone predicted the necessity of a smartphone in 2008? (Although I’m sure someone did.) My point being, it’s hard to predict what trends will be a hit. But we can certainly try! In this two-part series we will cover the different parts of event planning and how trends from other industries will affect us, starting with food.

Photo taken from bizbash.com

Food Industry Trends

We touched on this briefly last month but some new findings have surfaced…

  • The LA Times recently wrote an article reflecting on the increasingly popular food we call bacon. “Bacon is the new black,” writer Greg Braxton wrote and seeing as the Discovery Channel has a show revolving around that food group, I would say that sounds spot on.
  • Smokin’: Smoked meats, pastries, vegetables and even beverages are fast becoming a trend in the United States on both coasts.
  • Pig tails, pig cheeks: The NY Times describes pig tails as “rich, bony and gelatinous.” We’ll take their word for it. Pig cheeks, or guanciale are a unique alternative to traditional bacon.  It will be interesting to see what food & beverage pairings will emerge from these.
  • Infusing the healthy with the not-so healthy: Whether it’s adding more fruit to a decadent tart or mixing in quinoa and kale with entrees, chefs are creating dishes that please the senses and nourish rest of the body.

Technology/Social Media trends
Smartphone Mania
: There is an increasing need to go mobile. The trends depend on the popularity of the concept, but any “next big thing” will likely come in the form of a mobile app and streamlined, multipurpose options, including using iPads and iPhones for event check-in and event updates. Going green is practically effortless.

Audience Engagement: On the social media front, engaging audience will continue to remain a top priority. The more tweets, comments, likes and shares an event gets from the crowd (whether virtual or in-person) will provide insight into audience impressions.

Stay tuned for part 2…

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