IT’S ALMOST HERE…

carnival ferris wheel ITS ALMOST HERE... And we are officially one month away from the L.A. County Fair! The Fair is our biggest event of the year and we are extremely excited that it’s almost here! Check back here every now and again for a behind-the-scenes look at the event production aspect of this massive celebration. Some of things we’re excited for are …

eoscs 150x150 ITS ALMOST HERE... The concerts: The End of Summer Concert Series is going to be a blast. We have classics like Lynyrd Skynyrd, Bad Company and WAR as well as pop stars like Demi Lovato and Ke$ha coming to the stage. And in case you feel like wearing cowboy boots and gettin’ a little country, Trace Adkins & special guest Kellie Pickler will be here on Labor Day Weekend! I can’t wait.

untitled1 ITS ALMOST HERE... Beneath the Sea: An Underwater Adventure – Sharks. Stingrays. Sea lions. Mermaids. Saving the oceanic part of our planet. What’s not to be excited about?

Mysteries of the Amazon: Lush flora and fauna, cascading waterfalls and the rest of the beauty of the rainforest have taken over the Flower & Garden Pavilion. I’ve always been a fan of the more exotic animals in the world which is why I’m excited for the emerald boas, colorful toucans and river turtles that will be hanging out in the Atrium (via Ray at dresshead.com). Oh, and there will be a sloth. And everyone loves a sloth, right?

Pencils 2 Pixels Images 150x93 ITS ALMOST HERE... Pencils 2 Pixels – The Art of Animation: This museum-quality exhibit features animation techniques from the likes of Walt Disney, Pixar, DreamWorks and Sony Pictures. On top of that, there’s a “living room” to kick back and watch cartoons, an Animation University and a large 3D zoetrope.

So between the ocean, the rainforest, the animation university and the concerts, it looks like it’s going to be a wonderful September. Are you ready?

T-minus 30…

-Heather

Event Industry News: Fashion = art museum

ID 100130940 Event Industry News: Fashion = art museum Image courtesy of criminalatt at FreeDigitalPhotos.net

Fashion = art museum: Fashion label Guess is known for its jeans. And now for its art. The brains behind the brand–Maurice and Paul Marciano, plan to renovate the vacant Scottish Rite Masonic Temple on Wilshire Ave. and transform it into a mecca of contemporary art.  The temple was designed by Millard Sheets, whom the L.A. Times calls “one of Southern California’s best-known designers” and who we at Fairplex call an influential component of the L.A. County Fair.

Millard Sheets served as the director of Fine Arts for 25 years at the L.A. County Fair and played a huge role in developing the first major gallery dedicated solely to art in Los Angeles County–now known as the Millard Sheets Center for the Arts at Fairplex.

As the Marcianos begin to move their extensive private art collection into the building, they plan to keep Sheets’ original architectural design.

U.S. Open ends with violent finale: The Vans U.S. Open of Surfing event came to a close on Sunday in Huntington Beach. The event itself was a smashing success: guests flocked to-and-fro from BMX and surfing competitions to vendors to restaurants and bars. But as the event came to a close last night, riots broke out. Large crowds began turning over porta-potties, fighting, and even smashing store windows and robbing retailers. Police are still trying to identify what started the riot.

Oh, Chipotle: In a marketing stunt for it’s 20th anniversary (7/25), Chipotle fake-hacked its own Twitter account, garnering thousands of new followers and even more retweets of the hack posts. A number of bizarre and unrelated tweets went out in the space of an hour as part of the campaign. While most consumers seemed to enjoy the joke, others weren’t pleased with the prank. Social media allows brands to personalize their voices and come face-to-digital-face with consumers in a way that emails and phone calls cannot. This also gives the brand leeway for pranks such as the one pulled last week. How would you feel about being punked by a brand?

Bye, Madison Square Garden: Madison Square Garden–the equivalent of L.A. Live–is being told to move. That means the Knicks, the Rangers, the Ice Capades and a circus will have to find a new home. Madison Square Garden was given ten years to find a suitable location and to evacuate in 2023. The reason? The Pennsylvania Station expansion. Read the full story here.

L.A. Weekender: Surf. Dance. Run. Brunch.

Another week, another weekend. It’s hard to believe that the L.A. County Fair is only 34 days away. When September rolls around, our weekends will be filled with nothing but Fair–and we love it! Until that time, there is still plenty to do this weekend in Southern California!

beach L.A. Weekender: Surf. Dance. Run. Brunch. Image courtesy of arztsamui at FreeDigitalPhotos.net

U.S. Open of Surfing: If you don’t have work today, I highly recommend booking it to Huntington Beach. Like, now. Find parking and prepare to watch one of the best surfing competitions in Southern California. Shop, grab a burger and maybe a beer or two during the day, then get ready for an epic beach concert in the evening. Jam out to Modest Mouse and multiple other artists as the sun goes down. It’s free!

Mission Sake: If the beach isn’t your scene, try Little Tokyo for a little sake tasting instead. Tonight (Friday), Mission Sake invites guests to explore the world of sake. Premium sake along with plenty of food pairings will be available. DJ Jeremy Sole from KCRW will be spinning tunes. It’s the perfect opportunity to network, have a little fun and learn about sake.

Dance Downtown: After you’ve had your fill of sake and hors d’oeuvres, head next door to Dance Downtown at the Music Center Plaza. Tonight (Friday) the Music Center is experimenting with the dance style called Cumbia. Beginners lessons are offered throughout the evening. With a DJ and live band on hand, it’s sure to be a good time. If you vowed to pull yourself outside of your comfort zone, this would be the perfect opportunity to push yourself!

Neon Splash Dash 5k: There’s running. Then there’s running in the dark, with thousands of glow-in-the-dark runners, dance music and a party at the end. Neon Splash Dash brings runners through Fairplex for one of the brightest nighttime runs in Southern California. Throughout the 3.1-mile course, participants are doused in “Glow Water” so that by the time they reach the finish line, they will be energetic, neon-glowing machines. Arrival time is 6:30 p.m. Don’t miss out!

Brunch: Sunday. The calm after the storm. Enjoy a relaxing, gloriously lazy afternoon with brunch. If you’re in our neck of the woods, swing by the Pomona Valley Mining Co. for a delicious array of carne asada, bacon, scrambled eggs and a seasonal variety of freshly prepared hot foods. If you’re hibernating on the Westside for the day, mosey over to Urth Caffe in Santa Monica for a cup of organic coffee and a deliciously filling panini. Downtown and the surrounding areas are scattered with many delightful hole-in-the-wall type restaurants but one you might want to try is Good Girl Dinette in Highland Park. Visit their website for a peek at the menu.

That concludes this L.A. Weekender! Happy surfing/sake-ing/dancing/running/brunching icon smile L.A. Weekender: Surf. Dance. Run. Brunch.

Trend Alert: Herb Specialists

MG 5589 Trend Alert: Herb Specialists We’ve talked about mixology trends. (Specialty cocktails, unique ingredients, extra flavors and that signature personal style.)

It is not uncommon to have mixologists on hand for parties, but in an industry that loves keeping things fresh, a new specialist may be in demand for culinary events: herb specialists.

According to an article on BizBash, the Top Chef Season 5 premiere tasting featured an interactive herb station.A number of garden fresh herbs were placed in glass jars. Guests were invited to guess which herb was which in glass jars, based on its look and scent. Written descriptions of each herb were provided, along with the correct answers. The activity was designed to help guests learn about the origins and uses of herbs. A herb specialist was also available to answer any questions the guests had.

With the growth of urban farms, herb stations may become more common. At McKinley’s Farm, for example, a number of herbs are grown year-round. Thyme, mint, basil, oregano, sage and cilantro are just a few of the items taken straight from our farm to McKinley’s Grille. Having a herb specialist explain what goes on top of each dish (and drink) could easily enhance the dining experience for many a foodie.

Event Industry News: Google, you’ve been hacked.

Google, you’ve been hacked: Google Glass can be utilized in myriad ways, especially for event planners. Feeding event information and up-to-the-minute updates and reminders via Glass could be both effective and budget-friendly. Event planners could easily keep tabs on their entire event. Guests can capture photos, stream live tweets, Instagram and Vine videos and even scan promotions into their devices… or could they? 

An article from Forbes reports: “Researchers at the security firm Lookout Mobile say they developed an attack last spring that could compromise Google’s device when the user merely took a photo that captured a malicious QR code, the square graphic labels often used to link smartphone users to websites and by Google Glass to set up the headset’s Wifi connections.”

Prior to the hack discovery, Google Glass automatically scanned QR codes whenever a person’s device was facing one. When Glass scanned a malicious QR code, it crashed their entire device or relinquished data without the user’s knowledge. The issue has been fixed (QR codes will no longer be automatically scanned) and Google is working to prevent other forms of hacking. Other flukes will inevitability arise but considering that Google tackled and conquered the QR bug within two weeks of the discovery, it shouldn’t be a dire problem.

Cooking in the air: Airplane food is nothing to drool over… yet. In an effort to enhance fine dining for their passengers, Delta Airlines, along with Food & Wine Magazine, is hosting The Cabin Pressure Cook-Off contest. Four renowned chefs will compete against one another for a spot on Delta’s culinary team.  The contest will be filmed over the course of four episodes and will be aired on both Delta and Food & Wine Magazine’s websites and social media channels, and during Delta flights.

Social medium: The Video Music Awards (VMAs) is an event targeted to every (aspiring or otherwise) hip, young music enthusiast in the nation. As such, the show announced the nominees via Vine and Instagram, skipping over the traditional media outlets.

L.A. Weekender: Music, movies and art

ID 100175251 L.A. Weekender: Music, movies and art Image courtesy of hyena reality at FreeDigitalPhotos.net

Why hello Friday, pleasure to see you again! The theme for this Weekender is music, art and relaxation. There are plenty of free concerts and enjoyable outdoor activities for the whole family. As usual, we have a list of fun ideas for you to try, whether you’re in the Inland Empire, Downtown LA or the Westside.

We try to cover a little bit of everything, but if you have an event you want the world to know about, leave us a comment or send us an email and we will try our best to list it for you!

In this week’s L.A. Weekender:

1. Movies in the Park: TGIF! Bring the family, pack a picnic and settle into your lawn chairs for Movies in the Park at De Anza Park in Ontario. Watch a free screening of Wreck-it Ralph while enjoying an evening under the stars. The fun starts at 7:00 p.m.

2. Friday Nights Live!: Head over to Claremont tonight and catch a number of free concerts happening around town as part of their Friday Nights Live! The smooth sounds of jazz can be heard at Village Square Public Plaza, or if you’re looking for something slightly more eclectic, join Steve Rushingwind at City Hall Plaza for Native American flute music.

3. Chinatown Summer Nights: Dance. Listen. Eat. Shop. Experience. That is the goal of Chinatown Summer Nights and because the first one was such a success, we had to recommend it to you again. Presented by LA Chinatown and KCRW 89.9, this event is ideal for a summer evening out. Several DJs keep the dance floor busy while local bands play live on the LA Weekly stage. A number of gourmet food trucks and Chinatown restaurants are open so you can nosh to your hearts content or shop the local stores and check out the LA Craft Experience market. Free. Saturday, July 20.

4. Summer and Music: If indie rock is your thing, you might want to check out Summer and Music in downtown Long Beach. The Olms with Pete Yorn and J.D. King will be jamming out Saturday, July 20 from 4 – 8 p.m. along with a number of other indie artists. There is plenty of dining, dancing and entertainment to check out once you get down there (and parking is cheap!) Click here for additional information.

5. LACMA: Sunday. Lazy, relaxing, enjoyable Sunday. After a leisurely brunch with your family, head over to LACMA for Andell Family Sundays. This Sunday features Hans Richter: Encounters. The exhibit encourages guests to express themselves through movement and painting. A number of other exhibits are sure to capture the attention of the whole family.

Happy Friday!

A splash of summer (Recipe)

July. A month full of vacations, beach days, BBQs and sweltering, suffocating heat. There are plenty of ways to beat the heat, and as huge advocates of relaxation and creativity, we found an icy cool drink that is really quite perfect.

Introducing Watermelon Raspberry Lemonade.

Watermelon Raspberry Lemonade Recipe GourmandeintheKitchen.com  200x300 A splash of summer (Recipe)Photo courtesy of Gourmande In The Kitchen

A perfect mixture of sweet watermelon and tart raspberry, this beverage is sure to meet your sugar fix and put a few nutrients in your system at the same time. All you need is fresh fruit and coconut water (hydrating and delicious.) Take a break from the powdered lemonade formula and make your own natural sweet treat with this delicious recipe from Gourmande In The Kitchen! Total prep time is 10 minutes. Stick your pitcher in the fridge for two hours and you have yourself a refreshing, healthy juice. Enjoy!

Full recipe is available on her site.

Fairplex Insider x Dress-Lace Store Color Block Style Lace Dress

This Fairplex Insider x dress-lace online lace dress comes in a blue color and is a color block style dress, meaning it’s simple and has a nice clean feel to it. It also has a strappy back on the reverse giving it a very creative spin. The fabric is textured and woven and the material is polyester. The v-neckline and dropped waistband also provide additional comforts. The soft pleated skirt will make sure you have some flair when you go out for casual occasions or day trips. This item can be machine washed like most other dresses.

Some features of this color block style lace dress include:
Close cut bodycon fit
Point collar
97% Polyester, 3% Spandex
Button placket

Event Industry News: Twitter’s 3-D Billboard grabs attention at Cannes festival



Twitter’s 3-D Billboard:
Digital billboards stopped being a novelty long ago, but 3-D billboards have not. Last month Twitter used a 40,000-lumens Barco projector mounted on a roof across the street from the Cannes Lions International Festival of Creativity. For five hours, a 3-D projection of tweets (using the official event hashtag, #CannesLion) was displayed on a 35- by 65-foot billboard. The projected tweets continued for the next three nights of the festival.

A foodie’s dream: 109 restaurants. 12 countries. 6 months. Luxury lifestyle website VeryFirstTo is bringing restaurant tours to a whole new level. The new tour invites guests to dine at every three-star Michelin restaurant on the planet. VeryFirstTo will book your flight, hotel accommodations and restaurant reservations. All you need to do is show up with an appetite. And $275,000. Is it worth it? Those with that much disposable income and time might be inclined to think so.

Social Media: Last Wednesday Instagram announced plans to allow embedding of photos and videos, making another tie from app to Web. While this shift is directed towards the media–journalists can easily share news-worthy content via the app–it is also a bonus to companies wishing to post Instagram content on their own websites. When you embed, credit is still given to the source. You can read more about Instagram’s embed feature on their blog.

The Oscars get a concert: A pre-show concert is being planned for the 2014 Academy Awards. The event will happen at U.C.L.A. three days prior to the awards show. The program will feature Oscar-nominated scores and songs.