Just in time for this sugar-loaded holiday, Hershey announced plans to launch a new candy brand for this first time in 30 years.
Candy favorites like Hershey’s Kisses, Reese’s Peanut Butter Cups, Kit Kats and Almond Joys all fall under the Hershey umbrella. Now a new brand will join the ranks of peanut butter, milk chocolate and wafers: Caramel.
The newest member of the Hershey family is Lancasters. These soft caramel crèmes will hit stores in January 2014 in three flavors: vanilla caramel, vanilla raspberry and regular caramel. The soft, creamy candy has been described as a ‘rich and indulgent’ experience.
Sounds like a sweet deal to us.