Event Industry News: Cake hotel, phone wars, lady arm wrestling

Photo taken from International Business Times

Let them eat cake: Creative promotions reached a new level in England. UK confectioners transformed a London home into a cake hotel, featuring eight rooms filled with edible art. The one-day only event promoted Tate & Lyle Sugars’ Taste Experience range of cane sugars.

2,000 hours of baking, 900 hours of construction and 14 cake makers later, the hotel was open to the public. Customers explored the “Tasting House,” sprinkled in styles inspired by regions around the world.  Themes included Pirates of the Caribbean, Mardis Gras and the South Pacific.

Technology: BizBash gives us an inside look at Samsung’s elaborate two-part launch for their latest smart phone device–the one giving Apple a run for their money.The launch was divided between two locations, one for press and one for consumers. Full details on both are available here.

Meanwhile on the West Coast, Blackberry hosted a launch party for its Z10 in Hollywood. Whether the tired device will make a comeback is yet to be seen.

Los Angeles welcomes new entertainment: The Los Angeles Ladies of Arm Wrestling (LA LAW) add variety to the entertainment capital with performance art benefiting various non-profit organizations.

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