This week the event industry is popping on both sides of the U.S. Between Super Bowl Sunday weekend and awards season in La La Land there will be plenty of parties, after parties and ceremonies to keep the event industry pros going at full speed.
Super Bowl Sunday: It’s game day for more than just the Ravens and the 49ers as New Orleans plays host to several events. Big brands are preparing big parties for the weekend including DirecTV, Maxim, GQ, Budlight and an assortment of liquor brands. Themes include Mardi Gras, going Greek (gods and godesses… not frats) and festivities in all manner of manors and mansions.
And in 2014: New York is going all-out for the Super Bowl next year (hosted at MetLife Stadium) complete with Super Bowl Boulevard spanning Broadway for 10 blocks.
Inside L.A.: On the west side of the nation Hollywood is in the thick of their biggest event season of the year. The Screen Actors Guild (SAG) Awards happened this weekend followed by a jovial after party with all the fixins: Dance floor, private alcoves, smoking tent, food buffet and celebrities and press for days. It’s not slowing down in L.A. anytime soon; the Grammys and the Oscars are right around the corner.
Social Media/Technology: Last week Twitter bought an app called “Vine” which allows users to post 6-second videos in a tweet. Fun, simple, easy-to-use. It’s essentially Instagram on crack. Of course, the problem lies in that all tweeters can use the app. And publish all things inappropriate… in video form… in a matter of seconds.
Check back here every Monday for more on event industry news.