It’s not like Facebook is deemed stabbed to death in the event industry but is it the best option for sharing content?
Communicating to your audience/public via social media is key to getting your message out there.
The question lies in which platform is the most effective. Eventbrite released an infographic showing the effectiveness of Facebook, Twitter and LinkedIn for their events.
Turns out that while Twitter generates the most visits per shares, it is Facebook that brings home the bacon, as far as revenues per share goes.
That being said, is Facebook marketing still effective? Are people still reading content, visiting the company web page and most importantly, processing and remembering what they have seen? BusyEvent‘s director of social marketing, Nicci Anderson gave her opinion on the subject as well as some helpful tips on what NOT to do when using Facebook as a marketing tool. (Tips include knowing when your “sharing” of content turns into an overload resembling spam.)
Check out the article on Liz King Events.