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Event Industry News: Twitter’s 3-D Billboard grabs attention at Cannes festival

July 15, 2013

Twitter’s 3-D Billboard: Digital billboards stopped being a novelty long ago, but 3-D billboards have not. Last month Twitter used a 40,000-lumens Barco projector mounted on a roof across the street from the Cannes Lions International Festival of Creativity. For five hours, a 3-D projection of tweets (using the official event hashtag, #CannesLion) was displayed…