Pantone (see palate above) officially announced Emerald Green as the 2013 Color of the Year. According to their page, emerald symbolizes “elegance and beauty that enhances our sense of well-being, balance and harmony.”
The color paints the mood for 2013. While Tangerine Tango (last year’s color) represented high energy and moving forward, Emerald Green is meant to evoke a sense of renewal, health, unity and prosperity. Green represents regeneration, an entirely appropriate shade in light of recent events in the U.S. (Presidential Election, Hurricane Sandy etc.)
Will 2013 live up to all that emerald green represents? Only time will tell. Plenty can be done in the event industry revolving around this theme. Follow the jump to see how green has been integrated in past events. (Hint: Heineken and Wizard of Oz)
No Comments