Last week we covered trends for the upcoming year regarding food, technology and social media. The second part of our series is all about event production.
Design: It’s hard to predict what event design trends will emerge successful. The mind is a bottomless pit of creativity and new ideas spring forth quickly. Individuality and originality is what matters here and predictions are as varied and contradictory as they come. We managed to pull a few consistent remarks from the event industry however:
Photo taken from JessBeMe
Bid a fond peace out to…
The rustic look. A quick glance at Pinterest will tell you that event planners (and brides) were all about the mason jars, bird cages and twine last year. 2013 is looking for something new.
“Buzz foods”: You know, cupcakes, cake pops and all those cute little desserts
Say hello to…
Simple, clean, white:Pantone predicted white as a core shade for events in 2013. Whether a crisp snowy color or warm creamy tones, simplicity and classic design, paired with this neutral color will be a common theme.
Sometimes less is more: A centerpiece doesn’t need to be elaborate to make a statement, nor does an event have to be over-the-top to make it the best of the year. Trend predictions include scaling back on the outlandish and large and instead create a focus on small details and including audience interaction in decor plans.
Event Industry Marketing:
Branding: Events will be planned as part of branding strategies. Utilizing events as a long-term effort to establish a company’s message is essentially killing two birds with one stone.
Heavier reliance on technology: iPad check-ins. Social media promotion. Networking apps. Event dashboards. Communication with your audience. You get the picture.
Corporate event spending is slated to increase by 20% over the next two years according to research conducted by Aberdeen Group.
The recession will likely still play a factor in how event planners spend their money although some event experts predict a few more luxurious affairs than the last four years have allowed.
Going green is still a thing.
Here’s to 2013! Looking forward to seeing which of these trends will emerge triumphant.
You never know what is going to be the next big thing. Who would have thought Gangnam Style would go viral so quickly? Had anyone predicted the necessity of a smartphone in 2008? (Although I’m sure someone did.) My point being, it’s hard to predict what trends will be a hit. But we can certainly try! In this two-part series we will cover the different parts of event planning and how trends from other industries will affect us, starting with food.
Photo taken from bizbash.com
Food Industry Trends
We touched on this briefly last month but some new findings have surfaced…
The LA Times recently wrote an article reflecting on the increasingly popular food we call bacon. “Bacon is the new black,” writer Greg Braxton wrote and seeing as the Discovery Channel has a show revolving around that food group, I would say that sounds spot on.
Smokin’: Smoked meats, pastries, vegetables and even beverages are fast becoming a trend in the United States on both coasts.
Pig tails, pig cheeks: The NY Times describes pig tails as “rich, bony and gelatinous.” We’ll take their word for it. Pig cheeks, or guanciale are a unique alternative to traditional bacon. It will be interesting to see what food & beverage pairings will emerge from these.
Infusing the healthy with the not-so healthy: Whether it’s adding more fruit to a decadent tart or mixing in quinoa and kale with entrees, chefs are creating dishes that please the senses and nourish rest of the body.
Technology/Social Media trends
Smartphone Mania: There is an increasing need to go mobile. The trends depend on the popularity of the concept, but any “next big thing” will likely come in the form of a mobile app and streamlined, multipurpose options, including using iPads and iPhones for event check-in and event updates. Going green is practically effortless.
Audience Engagement: On the social media front, engaging audience will continue to remain a top priority. The more tweets, comments, likes and shares an event gets from the crowd (whether virtual or in-person) will provide insight into audience impressions.