Last week we covered trends for the upcoming year regarding food, technology and social media. The second part of our series is all about event production.
Design: It’s hard to predict what event design trends will emerge successful. The mind is a bottomless pit of creativity and new ideas spring forth quickly. Individuality and originality is what matters here and predictions are as varied and contradictory as they come. We managed to pull a few consistent remarks from the event industry however:
Bid a fond peace out to…
- The rustic look. A quick glance at Pinterest will tell you that event planners (and brides) were all about the mason jars, bird cages and twine last year. 2013 is looking for something new.
- “Buzz foods”: You know, cupcakes, cake pops and all those cute little desserts
Say hello to…
- Simple, clean, white: Pantone predicted white as a core shade for events in 2013. Whether a crisp snowy color or warm creamy tones, simplicity and classic design, paired with this neutral color will be a common theme.
- Sometimes less is more: A centerpiece doesn’t need to be elaborate to make a statement, nor does an event have to be over-the-top to make it the best of the year. Trend predictions include scaling back on the outlandish and large and instead create a focus on small details and including audience interaction in decor plans.
Event Industry Marketing:
- Branding: Events will be planned as part of branding strategies. Utilizing events as a long-term effort to establish a company’s message is essentially killing two birds with one stone.
- Heavier reliance on technology: iPad check-ins. Social media promotion. Networking apps. Event dashboards. Communication with your audience. You get the picture.
- Corporate event spending is slated to increase by 20% over the next two years according to research conducted by Aberdeen Group.
- The recession will likely still play a factor in how event planners spend their money although some event experts predict a few more luxurious affairs than the last four years have allowed.
- Going green is still a thing.
Here’s to 2013! Looking forward to seeing which of these trends will emerge triumphant.